It’s a new year, and that means new difficulties for your business. But, don’t worry! The challenges that you are going to face in 2015 are easy to conquer, and won’t be around for long if you focus on mastering your SEO strategy. In an article from forbes.com, Jayson Demurs wrote about what exactly these SEO challenges are and how you could beat them in the New Year.
Since you’ve read Win The Game Of Googleopoly, you know that grasping the concept of SEO takes a very structured strategy, and a lot of practice. SEO changes through the years, and it’s time, now, to start strategically building an SEO strategy that is sure to place you on the top ranking of a Google search result. So, what are the five biggest challenges that 2015 will bring you, the business owner?
- Keyword Strategy
- Optimizing your local SEO
- Shift your mindset from link building to relationship building
- Attract citations and mentions
- Readjusting the mobile-first mentality
Including keywords in your website has always been an important part of your website SEO strategy. Your keywords acted as a hint for Google to know what your content is about, which would then lead them to rank you properly. Though having strong keywords is important, you can’t make keywords your foundation. It’s time to start focusing on not only your keywords, but also the intent that your keywords have on your users. Within your content, you should focus on answering questions that your readers may have, offer more information including reviews, or maps, and creating content that is relevant and fresh.
In addition to singular keywords, Google now also recognizes keyword phrases. When a search matches a keyword phrase, it will connect to an exact keyword with additional words before or after it. Keyword phrases can help you reach more viewers and still provide precise targeting.
Optimizing your local SEO:
If your site, and the content within your site isn’t ranking high on a Google’s local search result page, then you are missing the opportunity to have new visitors visiting your website. You need to focus on optimizing your site for local users in order to gain traffic to your website. It’s important for you to think about how you are presenting your product on the Internet, and tweak your strategy to make sure that it is reaching your local audience.
Google+ pages are extremely important when it comes to optimizing for local SEO. Goodgle+ provides maps, contact info and reviews. When people are searching your business online it’s more important that they contact your store or business then it is them visiting your site. Google+ acts as a shortcut for contact.
Shift your mindset from link building to relationship building:
Backing to other valuable sources, and other pages within your website is a great way to build credibility on Google. You have to be careful with back linking, though. You need to make sure that you are adding links to amazing content, reaching people in multiple forms, and engaging people on social media. Don’t rely simply on linking to get you on that first page of the Google search results. There is much more that should go into the process of dominating page one.
Attract Citations and mentions:
In addition to linking, mentions of your business or product should be visible in your online presence. You can successfully do this by participating in guest posts, syndicating your content, and sharing your content on social media sites. When you share your content on social media, people can share, retweet, revine, and repost your content. This will give you a mention on multiple different platforms!
Readjusting the mobile first mentality:
We know that being mobile friendly is important, but now there are more important things to focus on in the mobile part of your website. Your mobile site needs to be responsive, and should contain mobile first content. Short-from content is better for your mobile readers. They don’t want to have to read through a long page of content to know what you’re about, what you offer, and how they can get in contact with you. Make sure that your mobile page is attention grabbing, and formatted properly for all mobile devices. People using their mobile devices to access your website probably want more of a visual site.
Keeping up with all of Google’s new trends is important to make sure that you maintain Page One Domination. Make sure to keep checking www.googleopolybook.com for all of the newest updates!