Webster’s dictionary defines social media as “forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” Social media is your key tool to business propositions and your way to interact with your audience.
According to socialmediaexaminer.com, it is crucial to share new information within the first 24 hours. While sharing this content keep in mind what to share for each platform. You want to get it out within the first 24 hours, but you don’t want to overwhelm people either. On Facebook sharing once for the day might do the trick whereas Twitter you can get away with posting three or four times that day. It all depends on which social network works best for you and your brand.
Social media is a great way to network both socially and professionally. It is important to understand how social media is a crucial tool for your business. Key components are crucial for every aspect of your marketing plan. Content used on websites, blogs, video and more can be repurposed on social media for SEO value. Transparency is key and social media implies that. You have to be proactive when it comes to social media. Whether interactions are good or bad, you must respond. No transaction goes unnoticed.
“Either proactive or reactive can be a short-term solution, but only bold, intentional transparency will succeed over the long term. If a company honestly pursues solutions and engages with stakeholders toward moving sustainability and social responsibility forward, for example, it will create a deep, trust-building foundation. Relying mainly on transparency constructs like the well-worded press release, splashy marketing campaign or grand philanthropic gesture, however, won’t produce enough substance to survive scrutiny.”
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