As you know, Google is the number one search engine in the world. YouTube takes the second place ranking, beating out Yahoo! and Bing. Utilizing YouTube by uploading videos regarding your business is vital for your businesses video SEO. By applying your SEO strategy through Google and your VSEO through YouTube, you will be developing a strategy to interact with your prospects on multiple different platforms.
If you are trying to dominate social media, you need to have a presence on YouTube, as it is one of the largest interactive social media channels. If you’ve never made a video before, don’t worry. There are some tips that you can practice to make sure that your videos are working for your business, and targeted to your potential customers.
What are your keywords?
In order to have a successful video on YouTube and properly utilize video search engine optimization, you need to first identify your keywords. Keywords can be thought up in the keyword tool located on the YouTube upload page. You should make sure that your keywords relate to the video that you uploaded, and your business in general click here.
Who are your competitors?
It is always important to know who your competitors are, especially when it comes to optimization on the Internet. You want to know what your competitors are doing online, and figure out how you can trump them. By using your keywords as well as manipulating the search and using your competitor’s keywords, you could dominate the page one of Google, and knock your competitors off of it.
What’s the shell of your video?
Make sure that you name the file of your video something regarding your chosen keywords. This will allow your video to rank higher in search engines. In addition, make sure that you choose an appealing thumbnail for your video. Think about what will make viewers want to click and watch your video.
What are meta tags, video descriptions, and video titles?
You want to make the title of your video less than 100 characters, and make sure that the title includes a keyword. In the video description, you should place keywords and key phrases within the content. Meta tags allow you to tag your video with the most effective key words and phrases, and are necessary to ensure that you rank as high as possible on search engines.
Is closed captioning relevant?
Yes! You need to use closed captioning on your videos. The closed captioning options allows there to be more of a target audience. In addition, it allows search engines to pick up your content, which in turn, increases your visibility online.
What is a call to action?
Calls to action are super important! You can’t tell how many people actually come in contact to your vide, but by providing a call to action in your videos, it will make it easier for people to interact with you and your business. Maybe you can ask your viewers a question in your video, and invite them to leave a comment! Then you’ll be able to see how many people are interacting with your content.
Should I embed my video?
Once you have completed all of these steps, you need to embed your video on your website, so people who visit your site will watch the video. You can then share your video on all of your social media platforms, to gain more views.
Now that you know how to successfully upload your YouTube video, it’s time to start the process! Get your videos on YouTube and let the Video Search Engine Optimization do its job, and get you on page one of a Google search!