What is SEO?
Search Engine Optimization (SEO), is the process of affecting the visibility of a website in search engine results. As an Internet marketing strategy, SEO knows how search engines work, what people search for, and the search keywords.
Why is SEO important for your business?
By coming up with an SEO strategy, it will help your business gain visibility and branding. When consumers search for products or services, you want to appear as high in the search engine rankings as possible. You want to be the first thing that these possible consumers look into. Most people searching the web type in their search keywords, click some links, edit their keywords, and search again. You want to utilize search engine optimization to try and appear on the first page of the search results with every keyword edit.
People take note of what results rank higher on search engines. They don’t know they’re doing it but your consumers feel as though high ranking in search engine results make you and your company seem more credible. In addition to creating credibility, SEO will bring you traffic to your website. Traffic won’t necessarily bring you and your business money, but traffic will allow people to know about you, and what you do, creating the possibility of them becoming a future customer.
SEO also has perks when it comes to advertising, as it rewards your business for its efforts at a higher rate than all traditional forms of online advertising. SEO is an inbound marketing strategy, allowing you to market specific people that are looking for your type of product or service. With online advertising, the consumer already knows what they are looking for, so, you don’t have to convince them that they need your product, you just have to convince them they you’re the best business to purchase from.
As we know from above, SEO brings your website traffic. Google analytics track this traffic, and in turn gives you insight into your customers, and who is viewing your site. The data provided by Google gives you insight on how your customers search, how they browse, the region they’re in, days and times they are most active in their searching and much more. This is valuable to your business in that you can create a strategy consisting of the best ways to reach your customers, and make their search experience easier and more enjoyable.
To get started on your SEO journey, start by focusing on your keywords, but remember that putting too many keywords could get you labeled as a spammer. Practice makes perfect; once you find the right amount of keywords, traffic to your site will begin growing. In addition to keywords, focus on content. Make sure that what your customers are reading is interesting, and stays fresh. This will help with your traffic in multiple ways. Search engines will look at your content, and your visitors will never be bored.