The Googleopoly Strategy is all about optimizing your online presence by utilizing all the aspects of the internet that will help you gain more visibility online.
When you take a step back and really look at Google, it’s very similar to the game of Monopoly. In order to win the game of Monopoly it’s not enough to own one or two properties. The strategy of the game is to completely dominate as many properties as you can, build them up and fortify them with hotels in order to force other players into bankruptcy.
In the Game of Googleopoly, your objective should be to own as many properties as you possibly can. Consider that it’s not enough to just have a website or a Facebook profile, there are so many other resources that you can tap into that will empower you to completely dominate search.
By using your website, social media sites
katerina hartlova, online reputation sites and other media-based sites like YouTube and Flickr, you will be able to rank more prominently for relevant searches thus keeping you or your business in people’s minds.
The objective is to own as much digital real-estate as you can in an effort to pull yourself out of obscurity. It makes sense, right? If you aren’t visible than people won’t know that you exist. It doesn’t matter if you have the best product, service, song or talent – if nobody knows you exist, you don’t.
The Googleopoly Strategy is exactly that – a strategy! It’s not enough to simply desire to gain visibility, you need to have a plan of attack. Here are some suggestions on how to do so.
1.) Identify Your Objectives
Taking action and executing on a strategy only makes sense if you know what the outcome is supposed to be. It’s amazing how many brands and businesses are struggling to make an impact online due to not having a clear enough objective to work towards.
In order to implement a solid Googleopoly strategy, it’s in your best interest to come up with a solid vision of what you want to accomplish online.
2.) Fill The Need
Everyone is going online for one reason or another. Most people are searching out solutions to problems or want answers to questions. If you can position yourself online as a valuable resource for your target audience, you will become the credible source of information and people will be trained to come back to you on a regular basis for more.
As an example, if you’re a musician who specializes in writing children’s music, than part of your Googleopoly strategy is to speak the language of those that purchase children’s music. Whether part of your strategy is to build a website or produce YouTube videos, you want to make sure you are speaking the language that parents speak and show them how your music will benefit their children.
3.) Don’t Place All of Your Eggs in One Basket
Like Monopoly, Winning the Game of Googleopoly is about diversifying your reach and making sure that when people search, you are showing up from multiple places. Like we talked about earlier, it’s not enough to just have a website or just do some light social posting, or even to just have a pinterest page. You need to make sure that you are covering a variety of online properties that will help you increase your visibility online and get found.
Throughout this section, we’re going to look at other topics such as increasing online visibility, page one dominance and Google’s secret strategy.