Benefits of Online Marketing
Overview
Online marketing allows you to reach a wider audience than traditional or conventional advertising for little or even no cost. Most websites have analytics to track visitors to your page, pay-per-click campaigns allow you to see exactly who is clicking your link, and social media posts tell you exactly how many people have seen your ad, with the added bonus of literally seeing “likes” and “shares”. In addition to such you are getting more exposure due to Search Engine Optimization. With the right key words in your content and meta tags, your advertising efforts won’t be in vain for reaching a larger audience.
Digital Marketing Facts and Stats:
President Obama’s BuzzFeed video drew 15 million video views in its first few hours.
Pinterest grabs 41% if the e-commerce traffic compared to Facebook’s 37%.
16% of marketers plan to increase efforts on Pinterest in 2015
Every month there are more than 10.3 billon Google searches , with 78% of U.S. Internet users researching products and services online.
71% of Internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook.
Nearly 90% of businesses said email marketing was “very important” or “important.”
Globally, 46% of consumers with a digital device used social media to help make purchases decisions.
Learn more facts and Statistics by clicking here.
Social Media Platforms:
You can market through social media in many ways. By posting products or services on your social media accounts, you are marketing to your audiences. You can then track what your audience is reacting to most by monitoring the amount of likes, comments, re-tweets, re-vines, etc. you are receiving per post.
If you are considering using social media as a marketing tool, make sure that you remember that content is still king in this situation. Make sure your content is fresh and intriguing. In addition, brand each and every post to enable your business image to be relevant in each post, across each of your social media platforms. Include links in your posts that could lead your audience to different platforms of yours, giving you more traffic to multiple sites.
On Facebook, you can check your “Insights.” This is an area of Facebook that allows you to see how your posts are doing and how many likes you receive as well as page followers etc.
Twitter allows you to check your page analytics, and summarizes how your tweets are doing when it comes to your followers viewing them. It will show you how many likes, tweets, and replies you’re getting, so you can see how to improve your social media reputation.
By marketing through social media, you will also gain more followers, which will enhance sales. In addition, if you are marketing through social media and properly optimizing your social media platforms, you could appear on the first page of Google, which will allow more people to see what you are offering.
In addition to Social media marketing, you can market yourself online in various other spectrums. Take a look at the social media optimization section for more information on how you can utilize this extremely helpful tool, and the advanced strategies section for additional ways to promote and market your brand or yourself online.