Additional Google Features

The Googleopoly Strategy

 

Additional Google Features

Fig-2.2Google+

Google+ is the fifth largest networking site in the world. With 540 million active users, Google has created an almost all-inclusive place for people to connect. Google+ provides businesses, professionals, and individuals a place to share information, communicate in multiple ways and to provide a better internet-user experience. Take advantage of the additional elements available to you to optimize your business’ presence.

Google+ Elements

•    Graphical Header: Customize the header for consistent corporate brand identify and a more professional look.

•    Pictures: Upload images of staff, customers, products and services, community events and other occasions to make your company relatable and friendly.

•    Videos: Videos of your facility, testimonials and reviews, how-to’s, and special events will make your page come to life. 

•    Coupons: Promote discounts, sales, new inventory and announcements about products or services to keep your followers up-to-date while also making sure your Google information is accurate.

•    Text Content: Write a small bio about your business, your clients, your team and more to give users a taste of who you are and what you’re about.

•    Hours and Directions: Make sure your hours, location, and contact information is accurate. Include emails, phone numbers, a map and written directions. 

•    Reviews: Remind clients, fans, or users to write product, service, venue or sales reviews. This will help prospective clients decide if they should choose you. 

Google Knowledge GraphKnowledge Graph

This is a graph that appears on the search results page. It is a collection of data from around the Internet, including everything from social media posts, to Wikipedia content, and company information. The better optimized and represented your company is on the internet, the more information and content will appear in your Knowledge Graph.

On Page elements

Over the years, Google has developed multiple new features that can help (and also hurt) a business. Make sire you keep these elements in mind when building your Googleopoly strategy:

•   Speech recognition

•   Facial recognition

•   Pixel recognition

•   (Virtual) Logic

•   Assumption

•   Correlation

•   Comparison

•   Regional search (geo-targeted)